The term Web 3.0 has been around since the early 2000s, but it has evolved to reflect a wide array of potential applications and approaches. In this article, we will explore what Web 3.0 means for user experience (UX) designers and how they can prepare for this future in which the web is decentralized. We will discuss three key characteristics of Web 3.
What is Web 3.0? A brief history of the web
Web 1.0 was about surfing the internet for information. While you could look up information, you couldn't interact with it or with others on the web. Web 2.0 development and usage began around 2004 (although there's some debate around this date) marked by social media sites like Facebook, Twitter, and LinkedIn; cloud-based apps such as Dropbox; streaming services like Spotify; smartphones with GPS tracking capabilities such as the iPhone 4s; tablets like the iPad 2 all available online in real-time via high-speed broadband connections
Web 3.0 was ushered in with the development of blockchain technology. Blockchain has found a solid home in the world of finance, with decentralized finance, cryptocurrencies, and NFTs. However, that doesn't mean it is the only application. Verticals like the legal industry and accounting may also find an internally coherent, public, verifiable ledger useful.
UX in the context of Web 3.0
What comes to mind when you think of the word "UX"? If you're like most people, your thoughts will be filled with images of websites and other digital products. However, UX design encompasses much more than ensuring your website is easy to use. The term refers to user experience in general, from the beginning when users take their first steps on your site until they leave it for good or even months later. In fact, UX has become so broad and complex that there are now many different disciplines within it—including not only web but also mobile apps, physical products, and connected devices. You can see how carefully crafted the user experience is for companies like Apple, who consider the store experience, the unboxing experience, and even the experience of recycling and upgrading devices when you want to get something new.
Where we are: current landscape
The current state of UX in Web 3.0 is focused on moving away from the traditional desktop model, where users interacted with websites through browsers on a desktop or laptop. While there are still plenty of opportunities to improve the experience, many of the most pressing problems have already been solved by companies like Google and Facebook, who've invested heavily in designing compelling interfaces and intuitive user experiences.
As we move toward a more decentralized web powered by blockchains and dApps (decentralized apps), there are some exciting new trends emerging:
UX is no longer limited to web pages and mobile apps; it now extends into games such as Cryptokitties; even physical objects can be designed with an eye toward providing an enjoyable user experience
User-generated content will grow as people become more comfortable sharing personal information online — but at what cost? How much should you trust your users? What happens when they break your rules? What does privacy mean when everyone's data can be accessed by anyone else? These questions will only become more pressing as time goes on.
Experiences to look forward to
As you begin to explore the Decentralized Web, you’ll find that there are new experiences to look forward to.
UX for decentralized finance: The first time you send your money from one blockchain wallet to another without an intermediary (e.g., an exchange or bank) is an exciting experience that will give you greater control over your funds. You will also be able to keep track of everything in one place since all transactions on the Decentralized Web are transparent and open-source.
UX for NFTs: When interacting with non-fungible tokens on Ethereum, there are key differences in how users interact with their digital assets compared with traditional web platforms such as Amazon and eBay.
On Web 2.0 websites, users can quickly check out other users’ profiles by looking at reviews left by previous customers who purchased products from them before making a purchase themselves; however, as there aren’t any reviews available yet on decentralized marketplaces like OpenBazaar there isn't much information about how trustworthy each seller may be before deciding which ones deserve business opportunities based solely on their experience alone. In contrast, this lack of information may actually help encourage buyers because they won't feel pressured into making purchases immediately or risk losing out altogether if something turns out badly later down the line (due to perhaps being misled about quality).
UX will become more focused on user trust and data ownership in a decentralized world
There are critical differences between web 1.0 and 2.0, but the most significant difference between these two is that the web used to be centralized and now it’s decentralized.
The web is changing, and UX will change with it. Users will expect the same UX from desktop to mobile, but they will also expect trustability and ownership of their data on the new web 3.0 paradigm shift.
UX is about more than just the user experience. It’s about creating a better world for everyone by putting people first. We can only do this by being aware of how our actions affect others and making sure that we’re doing everything we can to make life easier for everyone else. UX isn’t just about creating great products—it’s also about making sure they are accessible and useful in ways they weren’t before!